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by Alicia Cannon on Oct 21, 2024
How to Choose the Right Equipment Partner: A Conversation with Antonio Lauria of URB and Marc Cannon of Apex Filling Systems
In the fast-paced world of manufacturing, finding the right packaging equipment partner is crucial for success. At Apex Filling Systems, we understand that our customers aren’t just buying a piece of machinery — they’re investing in a partnership that supports their long-term success. Recently, Marc Cannon, from Apex Filling Systems, had a candid conversation with Antonio Lauria, Director of Operations at URB, about his past experiences with equipment vendors. Their discussion highlighted the importance of relationship-focused support and how Apex Filling Systems aims to redefine what customers should expect from their equipment suppliers.
The Backstory:
Antonio’s journey with packaging equipment began with a disappointing experience. He had purchased equipment from another company, expecting reliable support and guidance. Instead, he faced issues that weren’t addressed, and it quickly became clear that the equipment he was sold wasn’t suited to his needs. “They weren’t engaged in solving my problems,” Antonio shared, “and it felt like they were more focused on closing the deal than making sure I had the right solution.”
This experience taught Antonio a valuable lesson about what to look for in a partner: “A company that truly cares about your success will ask the right questions from the start. They’ll work hard to sell you a solution that meets your needs — not just whatever they have in stock.”
What to Look for in a True Packaging Equipment Partner:
Based on their conversation, we’ve identified three key factors that customers should consider when selecting a packaging equipment supplier:
1. Deep Engagement from the Start:
At Apex Filling Systems, we believe the process of buying filling machines and packaging equipment should be collaborative. It’s not enough to just ask, “What do you need?” Our account managers go deeper, seeking to understand the unique challenges our customers face. We ask about production goals, specific challenges, and long-term plans. This allows us to recommend solutions that truly align with their needs.
2. Honesty About Capabilities:
Antonio’s previous experience highlighted a common problem in our industry — some companies are quick to sell equipment, even if it’s not the right fit. At Apex, we take a different approach. If we realize our equipment won’t meet a customer’s needs, we’ll be upfront about it. We know that the trust we build today is more valuable than any single sale. “It’s about honesty,” says Marc. “We want our customers to succeed, even if that means recommending another solution.”
3. Commitment Beyond the Sale:
The relationship doesn’t end once the equipment is installed. Marc emphasized that Apex’s commitment is ongoing. “We stand by our products and our customers. We’re there to troubleshoot, offer guidance, and ensure that the equipment delivers on its promise.” This dedication ensures that customers like Antonio can focus on growing their businesses without worrying about technical hiccups or unresponsive vendors.
Why Apex Filling Systems Is Different:
In an industry that often prioritizes quick sales over long-term relationships, Apex Filling Systems stands out. Our approach is simple: we care about seeing our customers thrive. As Marc explained during the conversation, “Our success is measured by our customers’ success. When their production lines run smoothly and they reach their goals, that’s a win for us.”
Antonio’s story is a powerful reminder that a true partner doesn’t just provide equipment—they offer expertise, support, and a genuine investment in your success. At Apex, we take pride in knowing that our customers can trust us to have their backs, from the initial consultation to years down the road.
Your Success Starts with the Right Equipment Partner
If you’re in the market for packaging equipment, remember that it’s about more than just the machine — it’s about finding a partner who will work with you, ask the right questions, and ensure that your investment pays off. At Apex Filling Systems, we’re not just here to sell. We’re here to help you succeed.
